FOR IMMEDIATE RELEASE:
Dec. 11, 2025
Contact: Ashwin Verghese, Communications Director, [email protected], 508-263-0289
Fairplay, the leading nonprofit committed to helping children thrive in a screen-obsessed culture, today blasted The Walt Disney Corporation for signing an agreement with OpenAI that will allow Sora, OpenAI’s social media platform, to use more than 200 Disney, Marvel, Pixar, and Star Wars characters for social media videos that can be viewed and shared by fans.
Fairplay Executive Director Josh Golin said: “This decision to partner with OpenAI is a betrayal of countless children around the world who adore Mickey Mouse, Frozen, and Toy Story. OpenAI claims children are prohibited from using Sora, yet here they are luring young kids to their platform using some of their favorite characters. Shame on the ‘House of Mouse’ for aiding and abetting OpenAI’s efforts to addict young children to its unsafe platform and products.”
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About Fairplay
Fairplay is the leading nonprofit committed to helping children thrive in an increasingly commercialized, screen-obsessed culture, and the only organization dedicated to ending marketing to children. Fairplay works to enhance children’s well-being by eliminating the exploitative and harmful business practices of marketers and Big Tech. Learn more at www.fairplayforkids.org.