Fairplay is standing up for kids.

We’re a truly independent voice standing up for what kids and families really need. Together, we’ll create a world where kids can be kids, free from the false promises of marketers and the manipulations of Big Tech.

What is a Childhood Beyond Brands?

A childhood beyond brands is shaped by children’s needs to play, imagine, and learn freely – not by corporations’ bottom lines.

Lifting the lid on EA’s loot boxes.

We’re leading a coalition of 15 advocates in calling on the FTC to investigate EA for its manipulative practices in its mega-popular FIFA game.

Screen capture of FIFA game play, including loot box options to upgrade characters

Designing tech with kids in mind

Our new campaign aims to both secure the online protections that kids need for safer digital experiences and help children get the offline time they need to thrive.

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