Fairplay is standing up for kids.
We’re a truly independent voice standing up for what kids and families really need. Together, we’ll create a world where kids can be kids, free from the false promises of marketers and the manipulations of Big Tech.
What is a Childhood Beyond Brands?
A childhood beyond brands is shaped by children’s needs to play, imagine, and learn freely – not by corporations’ bottom lines.

We’re calling on Congress to help create the internet kids need.
On March 22, Fairplay organized a coalition of over 60 leading advocates in calling on Congress to create much-needed regulations to protect children and teens online. In our letter to congressional leaders, we emphasized how Big Tech’s business model is fundamentally at odds with children’s wellbeing, and called for measures including a ban on targeted advertising to young people.

Designing tech with kids in mind
Our new campaign aims to both secure the online protections that kids need for safer digital experiences and help children get the offline time they need to thrive.