Fairplay is standing up for kids.

We’re a truly independent voice standing up for what kids and families really need. Together, we’ll create a world where kids can be kids, free from the false promises of marketers and the manipulations of Big Tech.

What is a Childhood Beyond Brands?

A childhood beyond brands is shaped by children’s needs to play, imagine, and learn freely – not by corporations’ bottom lines.

Get our latest resource!

We are excited to announce our brand new Screen Aware Early Childhood Action Kit! This kit features research-based information, strategies, and actions to help families and early childhood practitioners promote healthy child development. Get the free kit today!

Take the pledge to unplug

Join us for Screen-Free Week, May 1-7, 2023! Screen-Free Week celebrates all the amazing things we do beyond our digital devices! Families and kids can challenge themselves to sign out of social media, spend time in a local park, or even see how many days they can go without apps or games!