Fairplay is standing up for kids.

We’re a truly independent voice standing up for what kids and families really need. Together, we’ll create a world where kids can be kids, free from the false promises of marketers and the manipulations of Big Tech.

What is a Childhood Beyond Brands?

A childhood beyond brands is shaped by children’s needs to play, imagine, and learn freely – not by corporations’ bottom lines.

Meta makes money from pushing eating disorder content to kids.

Our new report reveals that Instagram’s algorithm promotes and helps grow a pro-eating disorder “bubble” that reaches around 20 million users on the platform, and brings in at least $1.8 million for Meta in profits.

Designing tech with kids in mind

Our new campaign aims to both secure the online protections that kids need for safer digital experiences and help children get the offline time they need to thrive.