We were so pleased to hear so much positive feedback from our supporters about the launch of Fairplay. We’re just as excited as you about this new chapter for our organization!
And we have some more big news to share: Earlier this month, Fairplay received a grant of $1 million from the Oak Foundation to launch our biggest campaign to date, one designed to change the harmful Big Tech business model that undermines children’s privacy, wellbeing, and safety.
It’s no secret that Silicon Valley puts profits ahead of kids’ wellbeing. Platforms use the vast amount of data they collect from young people to capitalize on their developmental vulnerabilities. Algorithms serve kids the content that is most likely to keep them glued to their device so they can watch more ads and make more in-game purchases. What’s worse, many of the leading platforms’ design features – like the relentless pressure to collect friends or followers and post personal information on apps like Instagram and TikTok – put children at risk of predation.
But it doesn’t have to be this way. And that’s exactly why Fairplay is taking action now. Will you join us and help stop Big Tech from profiting off kids’ vulnerabilities?
We’ve been inspired by the UK’s recently adopted Age Appropriate Design Code, the strongest set of privacy protections for children in the world. At the heart of the code is a game-changing principle: online platforms and websites in the UK can’t use kids’ data in any way that interferes with their wellbeing.
US kids deserve the same protections as those in the UK, and Fairplay is leading the way to make sure that happens. For the past several months, we’ve been building a major coalition of advocacy organizations to demand a US Design Code, lining up support on Capitol Hill, and prepping the experts and parents who will serve as our campaign spokespeople.
Now, we need you. Your support will help Fairplay change the rules of the game so that kids can be kids, free from false promises of marketers and the manipulations of Big Tech. Together, we can create the childhood that every child needs and deserves. Will you join us?