In the more than 20 years that we were Campaign for Commercial-Free Childhood, childhood was transformed by smartphones, tablets, and an overwhelming array of apps and games designed to hook kids, monopolize their attention, and mine their personal information for profit. And while our advocacy evolved to match the digital techniques used by corporate marketers, our name hadn’t. Until today.
Thanks to our supporters, we’re no longer just a small group of parents and professionals working for a better childhood in our spare time. Now, we are the leaders of a movement to put children’s needs before Silicon Valley profits. We’re the leading watchdog of the children’s media and marketing industries. We’re organizing huge coalitions standing up to Big Tech and demanding an end to the unfair tactics that manipulate children into spending far too much time online. We’re testifying on Capitol Hill about the protections children need. We’re working with an increasing number of allies in Congress to craft legislation that will curb Big Tech’s harmful business model.
We’re Fairplay.
We’re so excited about our new name, and we hope you are, too! If you’re on social media and want to help us spread the news, feel free to use the language below:
TWITTER
Fairplay–formerly Campaign for a Commercial-Free Childhood–is building a world where kids can be kids, free from the false promises of marketers and the manipulations of Big Tech. To join this important movement, follow @fairplayforkids https://vimeo.com/564359189
FACEBOOK
Fairplay–formerly Campaign for a Commercial-Free Childhood–is building a world where kids can be kids, free from the false promises of marketers and the manipulations of Big Tech. To join this important movement, follow @fpforkids on Facebook https://vimeo.com/564359189
Although we’ve changed our name, our values remain the same: we’re a truly independent voice standing up for what kids and families really need. Together, we’ll create a world where kids can be kids, free from false promises of marketers and the manipulations of Big Tech.
P.S. Are you new to our work? Join Fairplay’s mailing list here! We’re so glad to have you with us.